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For most, watching a movie is an everyday treat. But for those with visual impairments, it’s often an experience left out of reach. Led by Project ADAM (Audio Description Awareness Movement), SM Cares, SM Cinema, GMA Pictures, GMA Public Affairs, and Hit Productions Inc., with support from The Nippon Foundation, Overbrook School for the Blind, CBM Global, ICEVI, Beneficent Technology, Inc. (Bookshare) and Quantum Post, families and individuals across the country are discovering the magic of the movies—together. As part of SM Supermalls’ ongoing commitment to accessibility and inclusion, SM malls have begun hosting audio-described film screenings specially designed for persons who are blind or visually impaired. These unique screenings include narrated descriptions of scenes, settings, and actions, allowing all moviegoers to share in the full experience. For many attendees, the program is more than just entertainment—it’s a moment of connection, belonging, and joy. Parents have shared h...

SM Supermalls welcomes a dynamic lineup of first-in-Cebu brands. From elevated daily essentials to iconic beauty names, Cebuanos can now enjoy world-class experiences without leaving the city. “This new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,” said SM Supermalls President Steven T. Tan. “We are proud to bring globally loved names closer to home, and redefine what’s possible in malling.” 𝗙𝗶𝗿𝘀𝘁 𝗶𝗻 𝗹𝗶𝗳𝗲𝘀𝘁𝘆𝗹𝗲: 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗻𝗲𝘄 𝗲𝘃𝗲𝗿𝘆𝗱𝗮𝘆 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹𝘀 SM Seaside City Cebu and SM City Cebu are ushering in these lifestyle brands that blend practicality with global flair.  • 𝗙𝗹𝘆𝗶𝗻𝗴 𝗧𝗶𝗴𝗲𝗿 𝗖𝗼𝗽𝗲𝗻𝗵𝗮𝗴𝗲𝗻 (𝗦𝗠 𝗦𝗲𝗮𝘀𝗶𝗱𝗲 𝗖𝗶𝘁𝘆 𝗖𝗲𝗯𝘂) - Quirky Scandinavian designs and everyday treasures, now in Cebu. • 𝗗𝗲𝗰𝗮𝘁𝗵𝗹𝗼𝗻 (𝗦𝗠 𝗖𝗶𝘁𝘆 𝗖𝗲𝗯𝘂) - High-quality sports and outdoor gear for over 80 sports, first in Cebu.  • 𝗗𝘆?...

Cebu’s dynamic food scene is evolving—and SM Supermalls is proud to lead the charge. With a longstanding commitment to redefining the malling experience, SM has become the home of first-in-Cebu dining concepts, global brands, and Michelin-recognized names. From the shoreline views of SM Seaside City Cebu to the central buzz of SM City Cebu and SM JMall, a new era of culinary discovery has arrived. “We’ve always believed that Cebuanos deserve nothing less than the best—and the first,” says Steven T. Tan, President of SM Supermalls. “Through curated dining experiences and thoughtfully chosen food partners, we’re transforming how people dine, gather, and connect in Cebu.” Dining firsts at SM Seaside City Cebu As one of the largest lifestyle destinations in the Visayas, SM Seaside City Cebu has been at the forefront of introducing Cebu to international food powerhouses like Hawker Chan, the world’s first Michelin-starred hawker stall, and Tim Ho Wan, Hong Kong’s famed dim sum destination. ...

This Easter Sunday, SM Supermalls in Cebu invite families and friends to gather and celebrate a season of renewal, reflection, and joyful togetherness through a series of thoughtfully curated events across its premier destinations. On April 20, 2025, the day begins with solemn Easter Masses held at SM City Cebu’s North Wing Hallway and the Chapel of San Pedro Calungsod at SM Seaside City Complex, both commencing at 9 AM, inviting all to begin the day in reverence and gratitude.  As the morning gives way to a delightful afternoon, SM City Cebu transforms into a wonderland of excitement with its highly anticipated Easter Egg Hunt and Mascots Party taking place at 1 PM at the Event Center. Parents can register their kids aged 3-12 for the Easter Egg Hunt by scanning the QR code (available on-site and via the mall’s official Facebook page). To qualify, a minimum single or accumulated purchase of Php 1,000 made between April 6–20, 2025 at the same mall is required. Complete the registra...

Lugang Café opens, with more global flavors on the horizon. SM Supermalls brings another exciting new addition to Cebu's vibrant food scene with the opening of Lugang Cafe at SM Seaside City Cebu on April 2 - marking its first branch in the Visayas. “Our goal has always been to offer more choices and new experiences to communities we serve,” said SM Supermalls President Steven T. Tan. “With brands like Lugang Café and other first-in-Cebu dining concepts, we hope to add to Cebu’s already diverse and exciting food landscape.  Continuing a flavorful momentum Lugang Café adds to a growing roster of international dining brands recently introduced by SM in Cebu. Earlier this year, Hoshino Coffee, known for its soufflé pancakes and specialty Japanese brews, and Yakiniku Like, a fast-casual Japanese grill, opened at SM J Mall, further reinforcing SM’s role as a gateway for unique global flavors. Now, Lugang Café brings its authentic Taiwanese cuisine to the vibrant mix, enhancing the diver...

Hans Zimmer & Friends: Diamond in the Desert Screening Dates: March 19, 25 and April 1 - 7PM Location: NUSTAR Premier Cinemas, VIP Cinema Ticket Price: P900 A BIG SCREEN CONCERT EXPERIENCE FILMED IN DUBAI INCLUDING MUSIC FROM DUNE, GLADIATOR, INTERSTELLAR, THE LION KING & MORE   FILM FEATURES CONVERSATIONS WITH BILLIE EILISH, SIR CHRISTOPHER NOLAN, DENIS VILLENEUVE, FINNEAS, JERRY BRUCKHEIMER, JOHNNY MARR, PHARRELL WILLIAMS, TANYA LAPOINTE, TIMOTHÉE CHALAMET & ZENDAYA   The magic and storytelling power of Hans Zimmer’s music is set to entrance audiences worldwide with Hans Zimmer & Friends: Diamond in the Desert. This special global event captures an extraordinary live performance of some of Zimmer's most revered compositions, including music from Dune, Gladiator, Interstellar, The Lion King, and much more. Decades of cinematic masterpieces are brought to life by his band and a world-class orchestra at Dubai's iconic Coca-Cola Arena, the star-studded Al Wasl Pl...