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Cebu’s dynamic food scene is evolving—and SM Supermalls is proud to lead the charge. With a longstanding commitment to redefining the malling experience, SM has become the home of first-in-Cebu dining concepts, global brands, and Michelin-recognized names. From the shoreline views of SM Seaside City Cebu to the central buzz of SM City Cebu and SM JMall, a new era of culinary discovery has arrived. “We’ve always believed that Cebuanos deserve nothing less than the best—and the first,” says Steven T. Tan, President of SM Supermalls. “Through curated dining experiences and thoughtfully chosen food partners, we’re transforming how people dine, gather, and connect in Cebu.” Dining firsts at SM Seaside City Cebu As one of the largest lifestyle destinations in the Visayas, SM Seaside City Cebu has been at the forefront of introducing Cebu to international food powerhouses like Hawker Chan, the world’s first Michelin-starred hawker stall, and Tim Ho Wan, Hong Kong’s famed dim sum destination. ...

This Easter Sunday, SM Supermalls in Cebu invite families and friends to gather and celebrate a season of renewal, reflection, and joyful togetherness through a series of thoughtfully curated events across its premier destinations. On April 20, 2025, the day begins with solemn Easter Masses held at SM City Cebu’s North Wing Hallway and the Chapel of San Pedro Calungsod at SM Seaside City Complex, both commencing at 9 AM, inviting all to begin the day in reverence and gratitude.  As the morning gives way to a delightful afternoon, SM City Cebu transforms into a wonderland of excitement with its highly anticipated Easter Egg Hunt and Mascots Party taking place at 1 PM at the Event Center. Parents can register their kids aged 3-12 for the Easter Egg Hunt by scanning the QR code (available on-site and via the mall’s official Facebook page). To qualify, a minimum single or accumulated purchase of Php 1,000 made between April 6–20, 2025 at the same mall is required. Complete the registra...

Lugang Café opens, with more global flavors on the horizon. SM Supermalls brings another exciting new addition to Cebu's vibrant food scene with the opening of Lugang Cafe at SM Seaside City Cebu on April 2 - marking its first branch in the Visayas. “Our goal has always been to offer more choices and new experiences to communities we serve,” said SM Supermalls President Steven T. Tan. “With brands like Lugang Café and other first-in-Cebu dining concepts, we hope to add to Cebu’s already diverse and exciting food landscape.  Continuing a flavorful momentum Lugang Café adds to a growing roster of international dining brands recently introduced by SM in Cebu. Earlier this year, Hoshino Coffee, known for its soufflé pancakes and specialty Japanese brews, and Yakiniku Like, a fast-casual Japanese grill, opened at SM J Mall, further reinforcing SM’s role as a gateway for unique global flavors. Now, Lugang Café brings its authentic Taiwanese cuisine to the vibrant mix, enhancing the diver...