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Magical chapters unfold across SM Supermalls in the Visayas with Unwrapping Magical Christmas Tales  SM Seaside City Cebu opened the season of wonder for SM Supermalls in the Visayas with the much-awaited unveiling of its dazzling holiday centerpiece on October 22, 2025, at the Mountain Wing Atrium. Aligned with the region’s shared Christmas story, Unwrapping Magical Christmas Tales, SM Seaside City Cebu’s unique concept, The Grand Gift of Christmas, brings this vision to life through a spectacular 40-foot Christmas tree designed as a grand present wrapped in an elegant red ribbon that opens to reveal an enchanted holiday book.  Guests and spectators joined the launch as the Mountain Wing Atrium transformed into a living storybook, marking the beginning of a truly enchanting holiday season for all. More than a visual spectacle, The Grand Gift of Christmas lives on through shared experiences and festive activities across SM Seaside City Cebu that embody the joy, togetherness, a...

  Shoppers are in for an exciting weekend as SM Seaside City Cebu rolls out its 3-Day Sale from October 17 to 19, 2025, featuring unbeatable deals, exclusive perks, and festive attractions.  Adding to the thrill of the sale weekend is the 3-Day Sale Fun Fair, turning SM Seaside into a festive playground of games, surprises, and holiday fun for everyone. Guests can test their luck at Shop, Spin & Win, uncover surprises through What’s in the Bag? by The SM Store, or pop a Balloon of Surprises at scheduled times throughout the day — all happening at the Mountain Wing Atrium. Shoppers can also meet the ever-jolly Mrs. Claus for cheerful photo moments and catch the Mascot Parade as it spreads festive cheer around the mall.  Beyond the fun and games, shoppers can also enjoy exceptional discounts across a wide selection of items — from home improvements and gift options to travel must-haves and food favorites. Explore exclusive deals and featured brands by visiting the ...