๐†๐ฅ๐จ๐›๐š๐ฅ ๐ข๐œ๐จ๐ง๐ฌ ๐ฅ๐š๐ง๐ ๐ข๐ง ๐‚๐ž๐›๐ฎ: ๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ ๐ญ๐ก๐ž๐ฌ๐ž ๐ฆ๐ฎ๐ฌ๐ญ-๐ก๐š๐ฏ๐ž ๐ฅ๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐›๐ซ๐š๐ง๐๐ฌ ๐จ๐ง๐ฅ๐ฒ ๐š๐ญ ๐’๐Œ

SM Supermalls welcomes a dynamic lineup of first-in-Cebu brands. From elevated daily essentials to iconic beauty names, Cebuanos can now enjoy world-class experiences without leaving the city.


“This new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,” said SM Supermalls President Steven T. Tan. “We are proud to bring globally loved names closer to home, and redefine what’s possible in malling.”


๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐—ป ๐—น๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ: ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—ป๐—ฒ๐˜„ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ฑ๐—ฎ๐˜† ๐—ฒ๐˜€๐˜€๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น๐˜€

SM Seaside City Cebu and SM City Cebu are ushering in these lifestyle brands that blend practicality with global flair. 

• ๐—™๐—น๐˜†๐—ถ๐—ป๐—ด ๐—ง๐—ถ๐—ด๐—ฒ๐—ฟ ๐—–๐—ผ๐—ฝ๐—ฒ๐—ป๐—ต๐—ฎ๐—ด๐—ฒ๐—ป (๐—ฆ๐—  ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ถ๐—ฑ๐—ฒ ๐—–๐—ถ๐˜๐˜† ๐—–๐—ฒ๐—ฏ๐˜‚) - Quirky Scandinavian designs and everyday treasures, now in Cebu.

• ๐——๐—ฒ๐—ฐ๐—ฎ๐˜๐—ต๐—น๐—ผ๐—ป (๐—ฆ๐—  ๐—–๐—ถ๐˜๐˜† ๐—–๐—ฒ๐—ฏ๐˜‚) - High-quality sports and outdoor gear for over 80 sports, first in Cebu. 

• ๐——๐˜†๐˜€๐—ผ๐—ป (๐—ฆ๐—  ๐—–๐—ถ๐˜๐˜† ๐—–๐—ฒ๐—ฏ๐˜‚) - Innovative home technology and beauty tools, with the brand’s first in-line store in Cebu.


๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐—ป ๐—ฏ๐—ฒ๐—ฎ๐˜‚๐˜๐˜†: ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ-๐—ฐ๐—น๐—ฎ๐˜€๐˜€ ๐—ณ๐—ฎ๐˜ƒ๐—ผ๐—ฟ๐—ถ๐˜๐—ฒ๐˜€, ๐—ป๐—ผ๐˜„ ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ต๐—ผ๐—บ๐—ฒ

SM City Cebu is now home to some of the world’s most iconic beauty brands — each opening their first SM Supermalls location in Cebu. 

• ๐—˜๐˜€๐˜รฉ๐—ฒ ๐—Ÿ๐—ฎ๐˜‚๐—ฑ๐—ฒ๐—ฟ - Timeless beauty essentials from the globally renowned brand.

• ๐—•๐—ผ๐—ฏ๐—ฏ๐—ถ ๐—•๐—ฟ๐—ผ๐˜„๐—ป - Effortless beauty for the modern Cebuanos.

• ๐—๐—ผ ๐— ๐—ฎ๐—น๐—ผ๐—ป๐—ฒ ๐—Ÿ๐—ผ๐—ป๐—ฑ๐—ผ๐—ป - Signature scents and elegant gifts from Britain’s iconic fragrance house. 

• ๐—–๐—น๐—ถ๐—ป๐—ถ๐—พ๐˜‚๐—ฒ - Dermatologist-developed skin care, makeup, and fragrances. 

• ๐—ž๐—ถ๐—ฒ๐—ต๐—น’๐˜€ - Pharmacy-born skincare favorites, now open for Cebuanos. 


๐—” ๐—ฐ๐—ถ๐˜๐˜† ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜

SM Supermalls has long pioneered what’s next for Cebuanos. With these newest lifestyle and beauty additions, SM once again reaffirms its role to bring the world to Cebu and create a lifestyle that feels uniquely Cebuano—vibrant, world-class, and always first. 


Visit SM Seaside City Cebu, SM City Cebu, and SM J Mall today and experience a new era of everyday living. 


For updates, follow @smsupermalls on social media or visit www.smsupermalls.com.

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