๐†๐ฅ๐จ๐›๐š๐ฅ ๐ข๐œ๐จ๐ง๐ฌ ๐ฅ๐š๐ง๐ ๐ข๐ง ๐‚๐ž๐›๐ฎ: ๐ƒ๐ข๐ฌ๐œ๐จ๐ฏ๐ž๐ซ ๐ญ๐ก๐ž๐ฌ๐ž ๐ฆ๐ฎ๐ฌ๐ญ-๐ก๐š๐ฏ๐ž ๐ฅ๐ข๐Ÿ๐ž๐ฌ๐ญ๐ฒ๐ฅ๐ž ๐›๐ซ๐š๐ง๐๐ฌ ๐จ๐ง๐ฅ๐ฒ ๐š๐ญ ๐’๐Œ

SM Supermalls welcomes a dynamic lineup of first-in-Cebu brands. From elevated daily essentials to iconic beauty names, Cebuanos can now enjoy world-class experiences without leaving the city.


โ€œThis new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,โ€ said SM Supermalls President Steven T. Tan. โ€œWe are proud to bring globally loved names closer to home, and redefine whatโ€™s possible in malling.โ€


๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐—ป ๐—น๐—ถ๐—ณ๐—ฒ๐˜€๐˜๐˜†๐—น๐—ฒ: ๐——๐—ถ๐˜€๐—ฐ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—ป๐—ฒ๐˜„ ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ฑ๐—ฎ๐˜† ๐—ฒ๐˜€๐˜€๐—ฒ๐—ป๐˜๐—ถ๐—ฎ๐—น๐˜€

SM Seaside City Cebu and SM City Cebu are ushering in these lifestyle brands that blend practicality with global flair. 

โ€ข ๐—™๐—น๐˜†๐—ถ๐—ป๐—ด ๐—ง๐—ถ๐—ด๐—ฒ๐—ฟ ๐—–๐—ผ๐—ฝ๐—ฒ๐—ป๐—ต๐—ฎ๐—ด๐—ฒ๐—ป (๐—ฆ๐—  ๐—ฆ๐—ฒ๐—ฎ๐˜€๐—ถ๐—ฑ๐—ฒ ๐—–๐—ถ๐˜๐˜† ๐—–๐—ฒ๐—ฏ๐˜‚) - Quirky Scandinavian designs and everyday treasures, now in Cebu.

โ€ข ๐——๐—ฒ๐—ฐ๐—ฎ๐˜๐—ต๐—น๐—ผ๐—ป (๐—ฆ๐—  ๐—–๐—ถ๐˜๐˜† ๐—–๐—ฒ๐—ฏ๐˜‚) - High-quality sports and outdoor gear for over 80 sports, first in Cebu. 

โ€ข ๐——๐˜†๐˜€๐—ผ๐—ป (๐—ฆ๐—  ๐—–๐—ถ๐˜๐˜† ๐—–๐—ฒ๐—ฏ๐˜‚) - Innovative home technology and beauty tools, with the brandโ€™s first in-line store in Cebu.


๐—™๐—ถ๐—ฟ๐˜€๐˜ ๐—ถ๐—ป ๐—ฏ๐—ฒ๐—ฎ๐˜‚๐˜๐˜†: ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐˜„๐—ผ๐—ฟ๐—น๐—ฑ-๐—ฐ๐—น๐—ฎ๐˜€๐˜€ ๐—ณ๐—ฎ๐˜ƒ๐—ผ๐—ฟ๐—ถ๐˜๐—ฒ๐˜€, ๐—ป๐—ผ๐˜„ ๐—ฐ๐—น๐—ผ๐˜€๐—ฒ๐—ฟ ๐˜๐—ผ ๐—ต๐—ผ๐—บ๐—ฒ

SM City Cebu is now home to some of the worldโ€™s most iconic beauty brands โ€” each opening their first SM Supermalls location in Cebu. 

โ€ข ๐—˜๐˜€๐˜รฉ๐—ฒ ๐—Ÿ๐—ฎ๐˜‚๐—ฑ๐—ฒ๐—ฟ - Timeless beauty essentials from the globally renowned brand.

โ€ข ๐—•๐—ผ๐—ฏ๐—ฏ๐—ถ ๐—•๐—ฟ๐—ผ๐˜„๐—ป - Effortless beauty for the modern Cebuanos.

โ€ข ๐—๐—ผ ๐— ๐—ฎ๐—น๐—ผ๐—ป๐—ฒ ๐—Ÿ๐—ผ๐—ป๐—ฑ๐—ผ๐—ป - Signature scents and elegant gifts from Britainโ€™s iconic fragrance house. 

โ€ข ๐—–๐—น๐—ถ๐—ป๐—ถ๐—พ๐˜‚๐—ฒ - Dermatologist-developed skin care, makeup, and fragrances. 

โ€ข ๐—ž๐—ถ๐—ฒ๐—ต๐—นโ€™๐˜€ - Pharmacy-born skincare favorites, now open for Cebuanos. 


๐—” ๐—ฐ๐—ถ๐˜๐˜† ๐˜๐—ต๐—ฎ๐˜ ๐—ฑ๐—ฒ๐˜€๐—ฒ๐—ฟ๐˜ƒ๐—ฒ๐˜€ ๐˜๐—ต๐—ฒ ๐—ฏ๐—ฒ๐˜€๐˜

SM Supermalls has long pioneered whatโ€™s next for Cebuanos. With these newest lifestyle and beauty additions, SM once again reaffirms its role to bring the world to Cebu and create a lifestyle that feels uniquely Cebuanoโ€”vibrant, world-class, and always first. 


Visit SM Seaside City Cebu, SM City Cebu, and SM J Mall today and experience a new era of everyday living. 


For updates, follow @smsupermalls on social media or visit www.smsupermalls.com.

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